Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan August 1st, 2023

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.

Tomoko Matsuoka Managing Editor & Writer

Life in Japan August 1st, 2023

Japanese Neighborhood Associations: A Guide for Expats

Should you join one? What will happen if you don’t? We cover what to know as a renter or property owner in Japan.

Tomoko Matsuoka Managing Editor & Writer

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